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Get Free Ebook Doing Business in the New Latin America: A Guide to Cultures, Practices, and Opportunities
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Doing Business in the New Latin America: A Guide to Cultures, Practices, and Opportunities
Get Free Ebook Doing Business in the New Latin America: A Guide to Cultures, Practices, and Opportunities
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Review
"Well-written, interesting, and useful, this volume on doing business in Latin America contains six chapters organized in three sections: People, Places, and Possibilities, Why and How Latin Americans Do Business Differently, and The Art of Making and Keeping the Deal. . . . This well-organized work will be useful to business people and economists interested in the Latin American market, and the balanced economic history survey of the region will appeal to economists, bankers, and finance specialists. In addition, the discussion of the art of making and keeping a business deal active will be valuable to managers and prospective investors. . . . Recommended. Upper-division undergraduate through professional collections." - Choice"Becker concisely describes the cultures and practices of Latin America, highlighting emerging opportunities in the growth region of Mexico, Central America, the Caribbean, and South America. He also describes the untapped Latin American market that exists within the borders of the United States. . . . Becker provides the reader with the initial tools and thought patterns necessary to do business in the new Latin America. This book is a must read for entrepreneurs seeking opportunities there." - Multicultural Review
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Dr. Becker draws on his extensive experience throughout Latin America in both the public and private sectors. There's no substitute for experience and Dr. Becker shares his most profound insights into the soul of the Latin psyche. (Dr. Charles T. Crespy,^LDean and JPMorgan Chase Professor of Business^LCollege of Business Administration^LUniversity of Texas, El Paso)I find Dr. Becker's book an excellent guide, not only for newcomers to Latin American business, but also for those of us who are veterans in the vagaries of engaging in commerce in the area…. I have seen and been involved with ventures which, if not outright failures, were fraught with tension, distrust and unfilled opportunities for profit. A reading of Dr. Becker's book would have made my personal involvement in these much easier and certainly would have been a good guide for those involved in the unsuccessful incidents I witnessed as to how they could have avoided the undesirable consequences. (M. H. Gilmore,^LSenior Vice President^LPacific National Bank)After reviewing this book, I highly recommend it for anyone wanting to learn more about business in Latin America. Not only will it be helpful for those smaller businesses wishing to expand into the region, but it will also offer new insights for those already doing business there. The author provides a wealth of information and knowledge about the subtleties of Latin American culture that are available in no other single source. Futhermore, it reads easily as it rewards greatly. (Van V. Miller,^LAssociate Professor of International Business^LTexas A&M International University)A long overdue book with a rich understanding of the powerful transformations taking place in Latin America's social order and the business opportunities they are creating for small and medium sized U.S. companies…. I would make this book required reading for the State's Trade Specialists and endorse its extensive use in their statewide presentations to export seminar and workshop participants, Economic Development agencies, Chambers of Commerce, SBA, SBDC's and Civic Groups. (Roberto Castillo,^LTrade Director^LState of New Mexico)Tom Becker's overview of the history and current economic conditions and opportunities in Latin America are both comprehensive and compelling. We have been conducted dozens of trade advancement missions during the last few years and fully concur with his assessments and applaud his pragmatic approach and advice. Excellent job! (Winthrop M. Hallet III,^LPresident^LMobile Area Chamber of Commerce)A tour de force of practical advice based on sound research of how business is being done in Latin America in the 21st century. As a Latin America business veteran and accomplished academic, Dr. Becker knows the strengths and limitations of small- and medium-size U.S. companies as they venture abroad. Writing with clarity and wit, he outlines an easy-to-read blueprint to guide executives through all aspects of doing business ranging from broad strategy to detailed operating checklists…. I found this book to be a refreshingly up-to-date summary of how deep-seated shifts in the economic landscape of Latin America are changing the ways in which business is conducted in that region's growth-positioned markets. I highly recommend it as a valuable resource for practicing managers as well as serious students. (Dr. Arthur E. Snyder, Dean,^LTabor School of Business^LMillikin University)
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Product details
Hardcover: 280 pages
Publisher: Praeger (November 30, 2004)
Language: English
ISBN-10: 9780275981327
ISBN-13: 978-0275981327
ASIN: 0275981320
Product Dimensions:
6 x 0.7 x 9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
8 customer reviews
Amazon Best Sellers Rank:
#1,554,287 in Books (See Top 100 in Books)
A very interesting, well-written book. It covers both the current status of business and business needs in latin america and also the cultural aspects of doing business there. Most books cover one topic or the other. This one blends both into a good read. Gives good, practical tips on negotiation techniques, dealing with the government bureaucracy, impression mangement, marketing to latin american consumers and business leaders, etc. Makes you think of dealing with the latin american market from a whole new perspective. Buy it if you are thinking about doing business in latin america or even if you are already there.
Very good reference book for students of International Business. Reading can be a bit boring, but as a reference book, it fits the bill
I got my books really fast which was great because I could rely on geting the reading done.
I highly recommend this book for anyone doing business in Latin America.I recently expanded my business into Central and South America and was desperately in need of education regarding the business practices and social customs of these new markets. I am usually more critical in my reviews, but Doing Business in the New Latin America exceeded my expectations tenfold, so please forgive my enthusiasm.I was expecting a dry and analytical tome in the style of the two other books I had already read: Winning Strategies for the New Latin Markets and Latin America's Economy: Diversity, Trends, and Conflicts. These books were beneficial in their own way, but Doing Business in the New Latin America is in an entirely different league.With only six chapters and 236 pages, you might think that the scope of the subject matter would be limited, but Thomas Becker has managed to cover every base by presenting only the most cogent and relevant material.This book is written with a casual professionalism--I felt as if I were having a conversation with a well-informed friend. Topics that elsewhere are lackluster and uninspired are here presented with enthusiasm and even humor. This book was actually fun to read.I began speed-reading the text, but quickly found so much worthy content that I finished the book word-for-word. My second time through, I marked up the pages for later reference, only to discover that I marked up almost every page so much that my business partner had to order his own copy.The chapter: Using Cultural Literacy to Hone Your Competitive Edge (alone worth the price of the book and the investment of time) explains not only the current and relevant customs and rituals of Latins, but gives them context by explaining the origins and evolution of those customs. I found these stories to be as fascinating as they were useful.I was horrified to learn that many of my new Latin relationships were already tainted by numerous easily-avoided faux pas and that I had missed opportunities that this book made clear to me. Still, my business has only begun to capitalize on this vast new market and the lessons I learned in this book will, I'm certain, be incredibly beneficial.The entertaining quality of this book does not overshadow its pragmatism. There are negotiating and selling tips (that are contrary to anything you've ever learned in the U.S.), communication methods, risk avoidance strategies, management practices, and brilliant applications of old-fashioned business approaches to an entirely new market.I particularly enjoyed the contrasts between the business styles and social norms of our two cultures, often presented in crystal-clear tabular format. I was surprised to learn, for instance, that the U.S. fascination with individualism is not well received in Latin America, where collectivism is the norm, especially among workers.The comprehensive index makes this book an excellent reference source. A Latin associate mentioned guayabera (a style of shirt) in an e-mail referring to dress codes and I found four references to this word in the book.I learned so much from this book that I came away feeling like an expert in Latin American business. I won't say that this is the only book you should read on the subject, but I will say that if you were only going to read one, this should be it.
Dr. Becker obviously knows Latin America -- from the beginning of the book, where he makes some critical, but often little-known distinctions about Latin America, the author establishes solid credibility about his knowledge of the region and his passion for its culture and people.I do not have an economic development background and I am not an entrepreneur, but I love Latin America. I have traveled in several of its countries and some day may wish to work again for an organization that does business there. I read this book in part to validate and build upon some of the professional experiences I have had in the region. I also read the book to get a sense of resources I can find to help me find companies who may be doing business there.The most important lesson I really learned came early in the book when he makes a distinction between common law and civil law and describes how differences between these legal systems have impacted the United States and Latin America respectively -- I really see how the structure of the legal system, in addition to several other demographic and cultural influences, has really characterized both region's resulting histories.I was less interested in how to set-up and pursue business in the region, but I was fascinated with the negotiation tips he gave. The book dates from 2004, so it would also be interesting to see if some of his predictions about transparency and modernization have actually come to pass.In short, I recommend the book for anyone looking to get his feet wet in the region or who has interest in the region and would enjoy a holistic account of how to maneuver oneself as an American businessman in the Latin American region, or domestically with the U.S. Hispanic population.
Thanks to Dr. Becker for explaining in practical and action oriented detail the growth opportunities in Latin America for my small USA based company. After stumbling onto our first Mexican client, my team and I thought we better learn more about how Latin American business operates. Becker clearly highlights the economic and cultural factors that shape doing business in the region, as well as provides many "real-world" tips on how to spot opportunities, avoid pitfalls, and develop long term, profitable customers.An excellent book that provides current market intelligence on Latin America in an easy-to-read form.Chris Slocum
Thanks for a book that spells out how to find prospects, convert them to customers and still get paid. As marketing manager of a company that does not have bottomless pockets, large staff, or endless amounts of time, this book probably has rescued me from taking some very expensive, frustrating and time-consuming wrong turns.
Very useful for new business men and for future visits!
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